Scarf collection

A scarf collection created for Head & Neck Cancer Australia to raise awareness and funds for people living with head and neck cancer. The visual identity of the collection was inspired by bold, imperfect flowers — a reflection of the people behind the cause. Just like the flowers, they may not fit a conventional idea of ‘perfect’, but they are bold, strong, resilient and beautiful. I translated this idea into a collection of expressive scarf designs, turning the campaign into something colourful, wearable and empowering. The campaign raised over $45K for Head & Neck Cancer Australia.