Effet Mer Plage

A new visual identity for Effet Mer Plage, beach club in Juan-les-Pins on the French Riviera. The project explores a balance between coastal ease and Mediterranean elegance, creating a visual world that feels refined, timeless and naturally connected to its surroundings. From the logo to the wider identity, every element was designed to capture the relaxed yet sophisticated atmosphere of a day by the sea, where the Mediterranean lifestyle meets contemporary beach club culture.